Download and Read books Switch online PDF, TXT, ePub, PDB, RTF, FB2 & Audio Books files for your device. So, you can read the books in any times.

[8.49 MiB] Switch books by Chip Heath & Dan Heath

Format Type:eBook PDF / e-Pub
Date release:
Size:8.49 MiB
Category:Management & Leadership, Books, Business & Personal Finance, Health, Mind & Body, Psychology, Self-Improvement
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
  • 100 Words to Make You Sound Great
  • The Dictionary of Clichés
  • La maravillosa historia del español
  • GRE Test Prep Word Roots Review--Exambusters Flash Cards--Workbook 3 of 6
  • How to Speak Bayonnease
  • ASVAB Test Prep Essential Vocabulary Review--Exambusters Flash Cards--Workbook 1 of 8
  • The Dictionary of Unfamiliar Words
  • 1100 Words You Need to Know Flashcards
  • 100 Words Almost Everyone Mixes Up or Mangles
  • Better Than Great
  • Gramática y Ortografía básicas de la lengua española
  • Gramática básica de la lengua española
  • 100 Words Almost Everyone Confuses and Misuses
  • The Writer's Body Lexicon: Body Parts, Actions, and Expressions
  • Francés para Dummies
  • Las 500 dudas más frecuentes del español
  • GED Test Prep College Prep Vocabulary 2 Review--Exambusters Flash Cards--Workbook 9 of 13
  • Toasts for Every Occasion
  • 801 Things You Should Know
  • Medical Spanish for the Extremities and the Spine
  • 1811 Dictionary of the Vulgar Tongue
  • What's In a Word?
  • Grammar Girl's 101 Misused Words You'll Never Confuse Again
  • 100 Words Every High School Freshman Should Know